2) Non-price policy in US
① Labeling policy in US
The posting of nutrition information on menus and menu boards - is a policy that more states and localities are considering each year. Supporters of nutrition labeling at fast-food and chain restaurants, including the American Medical Association, want labeling that is easy to understand and that includes the total calories, fat, saturate
반응
2004 Bush "Windsufing - John Kelly, whichever way the wind blows"
공격광고 : 부시 존 켈리("flip-flopper")
현직대통령으로써 재임에 도전
“Steady Leadership in Times of Change”
= 위기상황에서의 안정적인 지도자
미국 내의 가장 큰 이슈 ~ 테러와 이라크 전쟁
http://www.youtube.com/watch?v=pbdzMLk9wHQ
the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger.”
Southwest 항공사의 전략은 틈새시장 공략, 비용절감, 독특한 고객만족 서비스를 키워드로 볼 수 있
Ⅰ. Intro
About Southwest Airlines
Figure 1. The logo of Southwest Airlines
1. Leader: Gary Kelly - Chairman of the Board, Chief Executive Officer, and President.
2. Foundation: Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio.
3. Dai
the ethics requires low, but the rule requires highly. This means that society is required to the standards which are accepted to the minimum moral, the activities which are lower than the minimum moral standards should be reprimanded to morality; while people are enforcing the law, it depends on if they have gone against the law or not as a criterion, not depends on the degree of the violation,
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
이 작품은 1922년 10월 TheCriterion지 창간호에 절반이 발표되고 1923년 1월 호에 나머지 절반이 발표되었다. 엘리엇은 이 작품을 발표함으로써 20세기를 대표하는 영시인의 한 사람으로 명실공히 인정받을 만큼 자신의 명성을 이룩했을 뿐만 아니라, 전통적인 영국시의 조류에 변혁을 일으켜, 현대시의 기틀
TV on Obesity
A growing body of research suggests the importance of identifying the mechanisms by which Social Economic Status (SES) links early-life risk factors to later-life health.
Ferraro and Kelly-Moore found that obesity was a turning point in the health of adults. They found that obesity had long-term effects on disability: exceeding the body mass index threshold of 30 was associated
TV
The most imapctful appliance
Internet Web Services
With the development of technology,
Internet voting and SMS text services are
Easy to use
The interest of people become much stronger than before ;
self-conciousness
The use of mass media
The future media could make the industry promising
‘the new but who has kind of ability and potential’?
The show promoted itsel
Introduction
+ the notion of Social Commerce, what the problem is, and the criteria
1) the first method for the problem
2) the second method for the problem
3) the last method for the problem
-> conclusion
What Social Commerce Sells?
General Products
Services
ETC…
How Social Commerce Works?
The effect of advertising
The effect of volume sales at a low unit m